Reading 2.3 “Text and Textualities”.

Reading 2.3 “Text and Textualities”. The central idea of this chapter is that the texts are always socially constructed to have certain meanings. Apart from that, the presenter also explains about that we can learn a great deal about a society by examining its customs as well as its verbal and visuals texts. For example, by analyzing the choices and pattern in a text, we can uncover attitudes and beliefs that motivate social actions. The presenter chooses Dunhill advertisement as an example. To analyze a text like this one, we have to move between a text’s paradigmatic and syntagmatig. Other than that, the presentation also included about the myths. Myths and values are never ultimately fixed in meaning. Lastly, overall the presentation was good and the group manages to cover all the subtopic although they have no slide provided.